Monday, April 27, 2020

YouTube: A platform loved by many but at the same time criticised by lots

Youtube Platform

The Video Hosting service giant has recognized widely for the vast content it provides on its platform and is the second most popular site in the world, just behind Google, according to Alexa Internet.
Talking about the basic aspect of how YouTube to help creators make money and how it earns for its services is by advertising revenue by Google AdSense. It is dependent upon the user base and the traffic on a particular creators page which keep them a step ahead from its rivals like Netflix, Spotify, Prime Video, Hulu, Et cetera and make YouTube a success. Going through the insights and stats, a significant graphical upliftment in YouTube’s ads allocation while streaming the videos, before the start of videos and after the end is what one will find increasing at a rapid pace. Basically, this is the entire strategy or to be precise the primary strategy its profit-making revolves around. Apart from this service Pilot program for content providers to offer premium, subscription-based channels within the platform, secondary mobile apps such as YouTube kids for children.


Also Read Another Informative Blog: YOUTUBE -The First Ever Online World of Entertainment

One of the most peculiar aspects seldom discussed is the way YouTube changed the lives of several individuals. Today if we take the example of creators across the globe, be it any segment whether Music, Videos, OTT, Educational, Motivational and even sensual age-restricted content, name it and the platform has it all. It has enabled inexpensive creation and distribution of content created by individual you tubers. It has turned out to be a career opportunity never thought before and has taken away the fear of camera along with the shyness of public appearance from many. Everyone and anyone today has the potential to become a successful and renowned you tuber if their content is what the target audience look for, expects and spend time on watching.
The reason why this I gave this article a title which will sound contradictory to many of you is not from nowhere, there are ample incidents of YouTube accused of being double standard and biased towards the creators who were insanely popular and for letting them continue to monetize their videos even after the broadcasted content appeared to be inappropriate and insensitive to many. The change in policies which YouTube implemented lately, were said to be caring less about creating and supporting small communities that came together and share their experiences rather it focused more on those who had money, the views and the pull.
But as they say, it’s the business and the mindset which carries with them the ability to differentiate, what appears to be less opportunistic to the one appears and carried over as more holistic and worth going for by the other.


Also Read Another Blog Post: Earn from “YOUTUBE” in this quarantine by working from home

Coming to the current scenario, what is happening in our world and through what the entire human race is suffering, in the wake of COVID-19 Pandemic and in response to the lockdowns happening all across the globe in major countries in which YouTube’s services are accessed and are in operation, the traffic on the site grew at a rapid pace. On European Union officials request that such services reduce the bandwidth of speed and efficiency of the internet, in order to make sure medical entities had sufficient bandwidth to share information without obstructions, YouTube decided and stated it would reduce streaming quality to cut bandwidth use of their service by 25% to not only in EU but they will continue this move worldwide.
This is the much appreciable move even if considered in terms of its CSR, to minimize the stress on the system during the unprecedented time.

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